We have heard repeatedly for the past few years that there could be a recession in the next six months, yet it hasn’t panned out. With unemployment extremely low at 3.4%, even amidst the many tech and banking layoffs in the news, there are still plenty of job openings. The biggest indicator of all, however – consumers are not cutting back on spending for essential or nonessential goods and services.

Economists believe that if the Fed continues hiking interest rates to lower inflation, eventually this will cause consumers to cut back on spending, leading to a drop in sales and eventually layoffs. As a business owner, you know that the economy can be unpredictable and with a potential recession looming, those who are unprepared may struggle to survive. 

But with the right preparation, your eCommerce business can weather any economic storm that comes your way. Are you prepared?

Analyze Demand for Your Products

To ensure your business is recession-ready, you must analyze the demand for your products. It is important to re-examine customer needs, especially during a recession when customers tend to be more cautious with their spending. By understanding these changes, you can adjust your products or services accordingly.

Another crucial aspect to focus on is inventory management. Knowing what products you have in stock, how much of each product you have, and the rate at which these products are selling is essential during a recession. 

By keeping an eye on your inventory, you can adjust your orders and avoid having excess stock that may not move, freeing up cash and storage space for products that are more likely to sell during a recession. Removing slow-selling products from your inventory is also important, as they can tie up your cash and valuable storage space. To learn more about the importance of inventory management practices, visit our recent blog.

Analyze Efficiency

In addition to analyzing demand for your products, you must analyze efficiency. During a recession, it is essential to do more with less. Reevaluating your business processes and cutting ineffective products and processes can streamline your operations, reduce costs, and increase efficiency.

Your retailers and marketplaces should also be analyzed during a recession—where do you sell the most product and which do you have the best relationships. Your retailers and marketplaces are focused on the customer’s journey from start to finish, including accurate inventory records, minimal errors in shipping, and timely shipping. 

By focusing on these areas, you can provide a better customer experience, which can lead to increased sales and customer loyalty for both you and your retailers.

Keep an Eye on Cash-Flow

Keeping an eye on your cash flow during a recession is crucial. Knowing what products are moving and which ones are not will allow you to avoid sinking cash into products that will not sell. Monitoring your accounts receivable and accounts payable will ensure that you are getting paid on time and paying your bills on time.

A recession can be challenging for businesses, but with the right preparation, you can ensure that your business is ready for whatever is ahead. Now is not the time to panic but to focus on the areas that can make your business stronger in the long run. 


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As your business looks to be proactive and ready for whatever 2023 holds, OPAL is here to help your team develop the right strategies through automation and process improvement to be prepared for the year ahead.

To learn more about how your eCommerce business can thrive this year, click here!