One thing is for sure, during this time of Covid-19 ecommerce has been expected to level up its customer experience, requiring teams and business models to evolve rapidly. What was once a cumbersome process, suppliers are now able to partner with new sales channels in a matter of weeks and reach an entirely new group of consumers. But with all of this rapid expansion, how does your team continue to meet the heightened expectations of consumers and retailers (sales channels)?
Partnering with New Retailers
Retailers are constantly looking to partner with new suppliers to diversify and provide more choices to their customers. Your sales channels are looking for ecommerce sellers who are:
- Established. Your business has a US Business Tax ID (EIN) and a proven ecommerce track record.
- Accurate and dependable. Whether it’s real-time inventory to prevent customers from over purchasing, or quick and consistent shipping practices to ensure timely delivery, you have efficient processes in place.
- Unique. Product offerings help make both your ecommerce business and your retailer competitive in the market.
Focus on the Customer Purchase Experience
The new norm is a mix of warehouse and dropship fulfillment from retailers, which provides a wide array of products but requires your ecommerce business to be quick and efficient with drop shipping to their expectant consumers. Customers today expect a seamless purchase experience; one that is quick and provides a high-quality product with little to no room for error on your part.
When partnering with new sales channels, your unique product line may make you competitive, but if your drop ship is poorly executed, this damages the customer experience and potentially eliminates the repeat business. Building trust through consistency and dependability will be crucial for a fruitful long-term relationship with retailers (sales channels).
How to Succeed in Ecommerce
As your ecommerce business continues to grow, finding a software solution to automate and simplify your small to mid-sized business fulfillment needs in today’s rapidly transforming retail world is a necessity.
OPAL provides you with an innovative 4-in-1 software solution to simplify your EDI, order management, warehouse management and shipping processes into one platform. This reduces the cost of multiple software packages needed for your order processing and fulfillment needs, as well as drives labor costs down to fulfill additional orders immediately without the hassle of hiring and training new staff.
One comprehensive software solution also strengthens your relationships with your sales channels because it builds trust through your consistency. OPAL requires little to no downtime for setup, syncs to all accounting and ERP systems without customization required and optimize quick delivery to customers, while managing compliant retailer transactions, real-time inventory and shipping documents.
To learn more about how OPAL is partnering with other growing and successful ecommerce businesses, click here!
Click here to book your customized demo today. We are here to support you through this time of change and are here to help you innovate and thrive!