The past few years have been a rollercoaster ride for eCommerce. But thanks in large part to mobile (also known as digital commerce), eCommerce has passed the $1 trillion mark in a single year for the first time ever.
Of the top five fastest-growing categories, apparel and accessories claim almost 40% and home and garden claim 25% of the growth. As we approach spring, home and garden projects are top of mind as consumers think ahead to what they want their outdoor space to be.
Whether it’s entertaining in your backyard or looking to be more eco-friendly with sustainable planting and a vegetable garden, knowing the trends and what consumers are looking for is half the fun (and stress) in eCommerce. The flip side to those looking to stay home and enjoy their gardens, are those who are looking to travel and will desire new apparel and accessories for their trips ahead.
Either way, setting your business up for success in a year that has consumers facing challenges left and right will be critical for your success. Has your business done what it can to stay competitive as we approach the spring and summer shopping season?
In today’s rapidly changing market, it is critical to make the most of the quiet phases between holiday rushes. With the spring and summer rush ahead of us, if not already upon us, it’s a great time to look at successes and weaknesses from this past holiday season and seek ways to make systems and processes more efficient.
If your eCommerce business has yet to automate through software, there are several benefits that may help push you towards selecting one soon. Remaining flexible is made easier through automation with a software package because it shifts from manual steps to autonomous processes that not only increase your capacity for additional and more accurate orders, but may do so without the need to hire additional employees.
Your eCommerce business will also have accurate real-time inventory reporting across multiple sales channels and retailers. This prevents over and underselling across the multiple channels to consumers, as well as simplifies the buying process for your team with access to which products are flying off the shelves and which should be retired.
Automation through software also improves order accuracy up to 99% and reduces processing costs to just cents per order. Maximizing warehouse efficiency is also a benefit that ultimately increases the number of shipments per day and allows your business to ship to customers faster.
Improved data and analytics are additional benefits to automation. Manual processes and multiple software packages make it difficult to compare apples to apples and capture accurate data. However, having reliable data will not only improve processes, but understanding the top performing areas of your business so that you can continue to scale and understand the return on investment.
eCommerce with its record banner year this past year will most likely see another record year, especially as companies like Target invest $100 million in hubs to speed up delivery to consumers. As this financial investment continues to grow throughout the industry, suppliers who have processes in place to scale and grow quickly will be entrusted by retailers in this growth and expansion.
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EDI | Order Management | Warehouse Management | Shipping
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As your business looks to improve its processes and efficiencies through automation to keep up with the ever-growing market, OPAL is here to partner with you in your season of growth.
To learn more about how your eCommerce business can thrive this new year, click here!