With Amazon Prime Day just passed and several other summer extravaganza sales just around the corner, ecommerce businesses are gearing up to make the most of this season.
Prime Day started in 2015 a celebration of Amazon’s 20th anniversary, with the goal to offer a volume of deals greater than Black Friday and encourage consumers to spend money outside of the typical end of year holiday season. It has since ballooned into one of the largest sales globally and most markets now have their own branded version, like Wayfair’s Way Days in the spring.
Typically, Amazon promotes its own products, but last year’s push to boost its marketplace sellers resulted in more than $3 billion spent on more than 100 million small and medium-sized business products across both days. Although Amazon has not released its total sales for both Prime Days this year, the event drove total ecommerce business for those two days to a record $12.7 billion in sales.
Back to school items like Chromebooks and other tablets, as well as apparel and dorm room items will continue to be featured in sales events. Consumers are watching their spend, but they are still comparing prices and hopping on necessities when there is a solid deal.
As we move through this summer sale extravaganza season, have you used the spring to streamline your operations and are you ready?
By integrating robust software, you can effortlessly track, analyze, and optimize your inventory. This is the quickest area for improvement and reduces so many opportunities for human error, such as misjudging a product that may or may not be selling and sinking cash into inventory or losing sales because you aren’t stocked properly or miscounting items on hand and being short when someone has placed a sale.
With automation, you gain valuable insight from real-time data and can streamline the entire inventory management process, ensuring you have the right products available to meet consumer demand.
Order Processing and Fulfillment:
Efficiency is paramount when it comes to order processing and fulfillment. Opal LLC’s automation solutions simplify these crucial aspects of ecommerce operations. Seamlessly connect your ecommerce platform with their order management software to automate order processing, reducing manual errors and accelerating fulfillment. Real-time order tracking ensures visibility into each stage of the fulfillment process, providing customers with timely updates and enhancing their experience. By automating order processing and fulfillment, you can handle the increased volume of orders efficiently during Prime Day.
Data Integration and Analytics:
Harnessing the power of data is essential for making informed business decisions. Your automation solution should seamlessly integrate with various data sources, enabling you to gather and analyze critical information. A data-driven approach empowers you to respond quickly to optimize pricing, inventory levels, and marketing strategies for maximum summer sales success.
Streamlined Workflow and Efficiency:
By focusing on your end-to-end flow, automating repetitive and time-consuming tasks can significantly reduce manual efforts and increase overall efficiency.
From inventory management to order processing, automation frees up valuable time and resources, allowing you to focus on strategic business growth initiatives. By automating essential processes, you can operate more efficiently and effectively, maximizing your chances of success.
Simplify with OPAL’s 4-in-1 Software Solution
EDI | Order Management | Warehouse Management | Shipping
OPAL is the innovative solution to simplify your small to mid-sized to enterprise business fulfillment needs in today’s rapidly transforming retail world.
As you gear up for this summer season, it’s crucial to leverage automation to stay ahead of the competition and maximize your sales opportunities – and OPAL is here to partner with you on this journey.
To learn more about how your eCommerce business can thrive this year, click here!