The very first Super Bowl game was in January of 1967 and ever since then, Americans across the country have been hooked on this single football game providing some of the highest viewership records across sporting events and creating bidding pools for companies willing and able to pay the large dollars to advertise.

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes.  In one year, the value of 30-seconds has increased by half a million dollars – but with such high inflation and tight times for consumers, many are starting to ask what they get in return?

As an eCommerce business, you may not have the money to market front and center on screen the day of the game, but there are many ways to be present and available to consumers.

Social Media to Boost Exposure

Many small businesses will look for opportunities for exposure during the big game.  It’s not feasible financially to pay the price for 30 seconds of ad space, but posting content through social media platforms that is relevant to the topics and hashtags present will help give your posts a natural boost.

Using paid ads and influencers to market your products is another way to get your ads in front of users.  Having influencers highlight your products at a super bowl party with links and discount codes will provide access to a wider audience than your typical posts or marketplace sponsored ads. Utilizing keywords and hashtags similar to those of the competing teams and products will also help increase your impressions and clicks.

Customer Service is Key

With money tight and inflation, consumers are incredibly price sensitive and utilize eCommerce to find the best price available.  When price is the same across competitors, providing strong customer service is a valuable differentiator.  If you’re currently only marketing products through marketplaces, the absence of errors – whether in inventory or shipping efficiency — provides strong customer service and helps build loyalty to your product and marketplace.

Be Ready for Anything

Part of the excitement is not knowing what will succeed and which ads will take off.  A large company that advertises during the super bowl could bring added awareness to similar products and being ready to fulfill orders and having accurate inventory across your various platforms could be the difference in you getting the sale over competitors.

 As an estimated 96 million viewers join together to watch ads and football over a 4-hour time block, may the odds be ever in your favor!

Simplify with OPAL’s 4-in-1 Software Solution
EDI | Order Management | Warehouse Management | Shipping

OPAL is the innovative solution to simplify your small to mid-sized to enterprise business fulfillment needs in today’s rapidly transforming retail world.  

As your business looks to improve its processes and efficiencies to keep up with the ever-changing market, OPAL is here to partner with you in your season of growth.

To learn more about how your eCommerce business can thrive this new year, click here!

Click here to book your customized demo today.  We are here to support you through this time of change and are here to help you innovate and thrive!

Inflation has a ripple effect for both individuals and businesses, something we have all felt in the last six months. As of October 2022, the Consumer Price Index was up to 7.7% from the same time last year, with shelter, food and gas leading the top of the list.  As prices continue to rise and you have to make choices on what inventory to carry for consumers, your profit margins may become slimmer and slimmer. 

Even amidst the inflation today, eCommerce continues to grow at rapid rates.  In 2022, eCommerce hit more than $1 trillion for the first time in the US, with the last quarter totaling close to $350 billion. Forbes also reports that the key driver to the continued growth is mobile phone use – which grew twice the rate of desktop eCommerce many years ago.

Is it possible to remain profitable and grow your eCommerce business during a recession?

Simplify Through Software

Implementation of a single software solution like OPAL allows little to no manual input, allowing your team to process 95% of orders without ever touching the computer. This also reduces the cost of doing business by increasing your team’s efficiency, as well as reducing the cost of multiple software packages needed to manage order management, warehouse management and shipping processes.

Know Your Inventory

When consumer behaviors are difficult to predict, knowing how to manage inventory is critical to get ahead of shortages or excess pieces remaining that will not sell. A software solution helps to understand the analytics behind the peaks and valleys – is there a time of year that particular products sell faster, is there a color or style that sells much quicker?  All things to consider when looking through reports for purchasing in months ahead.

Eliminate All Extra Expenses

One of the biggest perks to selecting a software solution is the ability to eliminate EDI.  Today’s consumers require such quick shipping that it’s challenging to bundle orders and take advantage of efficiencies in shipping, but reducing the per piece transaction will add up over time and keep profits in your pocket.  With OPAL, EDI is 100% included no matter how many orders you fill, allowing your team to focus on other areas of your business to make more efficient.

Simplify with OPAL’s 4-in-1 Software Solution
EDI | Order Management | Warehouse Management | Shipping

OPAL is the innovative solution to simplify your small to mid-sized to enterprise business fulfillment needs in today’s rapidly transforming retail world.  

As your business looks to be proactive to better handle this ever-increasing inflation, OPAL is here to partner with you in your season of growth.

To learn more about how your eCommerce business can thrive this new year, click here!

Click here to book your customized demo today.  We are here to support you through this time of change and are here to help you innovate and thrive!